an abstract photo of a curved building with a blue sky in the background

Impactful social change
powered with purpose-driven leadership

We're here to enable what’s possible when your whole organisation collaborates with common purpose, strategic clarity and shared confidence.

Working together in partnership

Our approach is relational and grounded in working together. You're the experts in your work and the services and relationships that deliver the change you exist to create. We bring expertise to strategy, leadership and organisational development with an enabling and inclusive approach.

Whatever the size of the work, we care about what you want to achieve, and start with listening.

Listen

Taking time to get to know your organisation and what's important to you

Understand

Asking questions and making connections that bring clarity to decisons and approaches

Leaving you with outcomes that can be confidently owned within your organisation

Enable

What we can work through together

Strategy Development

Work through complexity to sharpen direction and focus your organisation with shared clarity and confidence

WSL apply our knowledge of strategy development to shape an approach that meets your needs, be it for the whole process or specific steps such as facilitation. We act as a guide to hold the process while working with you in thought partnership to co-design outcomes that centre the people and purpose for whom you exist. We use a range of future strategy tools and techniques to engage both teams and stakeholders, surfacing insights from collective knowledge and expertise and asking questions differently to address unresolved organisational choices. The approach does more than sharpen your direction, it will unite your organisational energy in people-focused purpose and the change you know is possible.

Complete strategy development processes

Vision & Purpose workshops

Facilitation of input sessions for trustees, teams & stakeholders

Tailored plans & tools to self-guide the process

Stakeholder engagement & co-design

Implementation plans and annual planning processes

Experienced in:

Create an organisation where people thrive in pursuit of your purpose

Unlock untold possibility by intentionally developing your culture and designing effective ways of operating to enable focus on shared purpose. This work creates commitment and shared confidence by enhancing everything from productive relationships and decision-making to individuals working with agency and motivation. Getting this right demands direction and culture be shaped strategically and inclusively, with diversity a strength that brings broad and innovative thinking to shared aims.

Alongside extensive knowledge and experience gained leading and advising on change in organisations with 8 to 8000 people and a wide range of structures, we have a deep belief adapting what works to your unique context. We start by understanding what's important to you, and the strengths from which we should build.

Organisational Development

Culture development programmes

Structure and operating model review & design

Values & behaviours definition

Frameworks for creating inclusive organisations

Change leadership & governance approaches

Design & facilitation of awaydays for trustees, teams, partners

Experienced in:
Leadership Development

Develop purpose-driven leadership with greater intention, confidence and energy

Leadership ultimately defines the impact you create and the social change you advance. It isn't about a fixed role or style: leadership takes many forms, and people lead from different strengths, backgrounds and personalities. However they achieve it, effective leaders enable successful organisations. They enable shared direction, people’s ability to contribute and succeed, and connection with the people and purpose for whom they exist. Adding complexity and required skill is the need for leaders to work together to achieve this, as well as to balance individual, team and organisational needs alongside those of clients and other stakeholders.

We’re here to help, and experienced in developing a wide range of interventions that build mutual understanding, skills and behaviours as well as through co-creating practical ways of working for leadership teams. Our approach balances support and challenge for leaders to develop intentionally and collaboratively to enable a thriving organisation.

Leadership team development programmes

Design and facilitation of workshops and awaydays

MBTi and Strengthscope facilitation

Coaching and problem solving with individual leaders and teams

Inclusive leadership approaches

Team working - purpose, frameworks, decision making

Experienced in:

After over twenty years leading strategic, organisational and cultural change in organisations such as the BBC, King’s College London and Westminster City Council, I started WSL with a drive to use my expertise to contribute to positive social change. I now work with organisations who are already incredible at what they do to enable them to create even more impact and change through strategic, organisational and leadership development. Together with CEOs, directors, teams and boards we navigate big questions, sensitive changes and align strategy and culture through purpose-led focus, clarity, and confidence.

Whole Stories takes a systemic and holistic approach because I believe that everything sits in a wider context, that our work together will be enhanced by understanding what makes your organisation and its people unique, and that you should be able to expect lasting outcomes whatever the size of the work. My approach is energetic and enthusiastic while rooted in clear thinking, incisive questions, and a partnership approach that balances challenge and support. I help break down complex issues and collaborate to create ownership of outcomes within your organisation so you can work together on what comes next with shared confidence.

Erin Caseley, Director of Whole Stories Leadership

A trusted thought partnership with an experienced leader, strategist and facilitator who cares about what you're trying to do

Photograph of Erin Caseley
Photograph of Erin Caseley

Recommendations

Erin has a visionary approach to leading culture change programmes that deliver unparalleled results. She has an ability to guide organisations through the complexities with strategic foresight and an inclusive, collaborative and empowering style

Sara Sutton, Corporate Director Haringey Council

An incredibly generous thought-partner, aligned with me on the desired outcome: an ambitious strategy which hangs together intellectually and positions the organisation to realise its potential

Shameem Ahmad, CEO Public Law Project

"We benefitted immeasurably from Erin’s expertise and deep knowledge of strategy processes. She showed a commitment that went far beyond our expectations and it was a joy to work in partnership and in collaboration with her". Jo Pettitt, Co-Director, Asylos

Challenge
Approach
Outcome

Navigating organisational change and growth within a challenging and shifting social, technological and political landscape, Asylos needed a sustainable approach to growth and direction without rigid constraints. Their clients are often the legal representatives of the people seeking asylum, so there was also a desire to more strongly centre the voices and experiences of the people for whom Asylos exists.

We formed a core staff group to provide consistency for the whole process, while drawing in trustees, volunteers, partners, clients and people with direct experience of the protection system. Through a series of facilitated workshops, we tested three things together: what is needed from Asylos, what they are uniquely equipped to deliver, and the change they want to see.

Asylos: developing a clear strategy for uncertain times

Case Study

Asylos provide research for asylum through a network of highly-skilled volunteers and staff in 25 countries. Read their strategy

A co-created strategy that sharpens why Asylos exists as an anchor for decisions ahead, clarifies the change they're working toward, and defines areas where they'll have the most impact. It's direction-setting not a fixed plan, with strategic goals that will steer flexible planning alongside principles to guide how they'll work as things change.

Want to talk it through?

Let's start a conversation

Whole Stories Leadership Limited | Company number 15618372